Work / Content Strategy / Video Production
Case study

Bromley
Children's Project

A digital content strategy built to keep a community organisation connected through Covid turning leadership scepticism into organisation-wide buy-in, and a near-zero online presence into 82k views.

Client
Bromley Children Project
Scope
Strategy, Production, Training
Platforms
YouTube + Facebook
Context
Covid-19, 2020
82K
Total channel views
from near zero
21K
Views on a single
video (Speech Delay)
11K
Views The Very
Hungry Caterpillar
2+
Other sectors that
replicated the work
The challenge

An organisation that didn't believe in digital

When Covid hit, Bromley Children Project faced an immediate problem: how do you keep a community connected when the centres are closed? Their service users families, children, carers depended on face-to-face contact with the organisation's staff. That connection was the service.

The harder problem was internal. Leadership had real concerns about expanding online. There was hesitance, doubt, and resistance to putting the organisation's work on digital platforms. The brief wasn't just to make content it was to prove that digital could work for an organisation that didn't believe it could.

Near-zero online presence
The organisation had very limited digital presence before the project began no established YouTube channel, minimal social activity.
Leadership scepticism
Concerns from senior leadership about expanding online meant the project had to earn trust through results, not just produce content.
Covid: centres closed
Service users recognised staff from in-person visits any digital content needed to maintain that familiarity and trust, not replace it with strangers.
No internal capability
Staff had no video production skills or experience any strategy had to include training so the work could continue independently.
The strategy

Familiar faces, intentional content

The central strategic decision was casting. Rather than producing polished, anonymous content, every video featured actual staff from the centres people the service users already knew, trusted, and would recognise when the centres reopened. This wasn't accidental. It was a deliberate device to maintain the human connection the organisation was built on, and to bridge the gap between digital and in-person.

Content was planned around what service users actually needed during Covid accessible, inclusive resources for children with different abilities, read-alouds, activities. The strategy was built to reach, not just to publish.

Strategy Content strategy Platform selection, content pillars, audience targeting, and publishing cadence built around service user needs during Covid.
Casting Intentional staff casting Every video featured real centre staff so service users saw familiar faces, maintaining trust and the human connection the organisation was built on.
Production Filming and editing Full production from filming through to edited, published content across YouTube and Facebook handling every stage of the process.
Capability Staff training Trained staff to continue producing content independently ensuring the work wasn't dependent on one person and could scale within the organisation.
Content strategy YouTube Facebook Video production Filming Editing Staff training Community engagement
The work

Content that reached people

Videos were produced across inclusive children's content books, activities, and resources covering a range of abilities. The casting of familiar staff meant service users could watch someone they already had a relationship with, keeping the community feeling alive even when the doors were closed.

The Very Hungry Caterpillar video
The Very Hungry Caterpillar
11k views Staff-led read-aloud
Abilities In Me Speech Delay video
Abilities In Me Speech Delay
21k views Inclusive resource
82K
Total channel views from a near-zero starting point
Before this project the organisation had very limited online presence. 82,035 views represents an audience built from scratch entirely through strategic, intentional content production.
Impact

The work changed minds

The numbers are one part of the story. The more significant outcome was organisational: leadership concerns about digital were reversed entirely by the results. The project didn't just produce content it changed the organisation's relationship with digital, and the effect extended far beyond the original brief.

82K
Channel views
Built from near zero an entirely new audience reached through strategic content.
2+
Sectors replicated
Other departments and sectors adopted the same model after seeing the results.
Social presence grew
The project unlocked broader social expansion the organisation's digital footprint grew across platforms.
Organisational change
Leadership scepticism reversed
The project started with real resistance from senior leadership about expanding online. The results changed their position entirely turning cautious observers into advocates for digital presence.
Legacy
Staff trained and capable
Training was built into the project from the start so the work didn't stop when the project ended. Staff left with the skills to continue producing content independently a lasting capability, not a one-off campaign.

Studio Kaiso

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